Brady Campaign to End Gun Violence

Area of Anti-Violence:
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Washington, DC

Mission Statement/Vision:
The mission of the Brady Organization and its Million Mom March is to create a safer America by cutting gun deaths in half by 2025. Of the 32,000 people who die from gun violence in this country each year, how many could be saved? Brady has announced the bold goal to cut the number of U.S. gun deaths in half by 2025, based on an innovative and exciting strategy that centers on the idea of keeping guns out of the wrong hands through three impact-driven, broadly engaging campaigns: (1) a policy focus to "Finish the Job" so that life-saving Brady background checks are applied to all gun sales; (2) to "Stop 'Bad Apple' Gun Dealers" – the 5 percent of gun dealers that supply 90 percent of all crime guns; and (3) to lead a new national conversation and change social norms around the real dangers of guns in the home, to prevent the homicides, suicides, and unintentional shootings that happen every day as a result.

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