The New York Center for Children has been chosen as the sole US beneficiary of the Polished Man Campaign. The Polished Man Campaign aims to raise awareness and fundraising by encouraging men to paint one fingernail from October 1st through the 15th. By painting one fingernail, they represent the one in five children who experience violence.
The Polished Man Campaign began in 2014 in Australia, and grew international this year. NYCC is pleased to take part in their 2015 launch in the US.
Founder, Elliot Costello, started Polished Man after an inspiring visit to a refugee site in Cambodia. While in Cambodia, Elliot met a young female refugee named Thea. Although a language barrier prevented them from communicating, the two were able to bond through playing games. At the end of the evening, Thea drew a heart on Elliot’s palm and painted his fingernails blue. The next day, Elliot discovered the history of abuse that Thea had once experienced in an orphanage. It was then that Elliot realized how nail polish could create the ideal opportunity to spread awareness about the importance of ending violence against children.
The campaign includes celebrity ambassadors such as Mario Batali, Tony Richardson (former NY Jet), and Vance Joy (musician).